Hello there!

Hello there!

I'm Petar Marević, a Product Designer at CAKE.com

Over the past 3+ years, I've designed product features and built design systems impacting 10M+ users across Cake's product ecosystem.

Scroll down to learn more about me, see case studies of how I work, or see my CV PDF.

About me

I design products by getting close to the problem first. That means doing the research, mapping out user flows, testing early and often, and working closely with developers and PMs to make sure what we ship actually works.

I've been designing since 2017, working on SaaS products, mobile apps, games, landing pages, AR experiences, and brand campaigns. That variety taught me to adapt quickly and find what actually matters in each context, and I now enjoy sharing that experience with other designers and collaborating with the whole team.

Outside of work, I shoot photos and videos, and I'm usually hiking or camping on weekends.

Tools I use: Figma, Webflow, Lottie files, Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Miro, Slack, MS Office, MS Teams.

Traits: curiosity, empathy, communicativeness, flexibility.

Hobbies and occupations: Hiking, camping, videography, photography, illustration

Experience

Below you can see the positions I worked in.

  • Dec 2022 - Present · 3 years 2 months

    Designing product features and design systems at Plaky, a SaaS project management platform with work impacting 10M+ users across Cake's product ecosystem (Plaky, Clockify, and Pumble).

    What I do:

    Design systems at enterprise scale

    • Creating a master design system that unifies components, interactions, patterns, and visual styles across all three Cake products, establishing consistency for 10 million users

    • Built Plaky's design systems (web and mobile) from scratch with reusable component libraries that scale across the platform

    • Collaborate with design and engineering teams across Clockify, Pumble, and Plaky to ensure system wide adoption and consistent implementation

    End to end product design for Plaky

    • Own the complete design process from research through launch, including competitive analysis, wireframing, prototyping, and usability testing

    • Design for native mobile platforms following Material 3 (Android) and iOS HIG guidelines to deliver seamless cross platform experiences

    • Partner with developers on implementation and conduct user testing to validate design decisions

  • Jan 2017 - Dec 2022 · 6 years

    Designed websites, mobile apps, brand identities, and marketing materials for clients across diverse industries as an independent contractor.

    What I did:

    • Delivered 80+ projects ranging from full brand systems and web design to mobile apps and digital campaigns

    • Managed projects independently from concept through final delivery, working directly with clients

    • Created everything from logos and visual identities to user interfaces and marketing collateral

    • Built adaptability working across different project types, industries, and tight deadlines

  • Nov 2019 - Feb 2022 · 2 years 4 months

    Designed digital and print for major brands including Pepsico, Carlsberg, Visa, Bosch, MTS, Nelt, and Zlatiborac.

    What I did:

    • Designed websites and mobile apps for well known clients

    • Created visual identities, packaging, and marketing campaigns for new and existing brands

    • Built AR experiences and Instagram filters to support promotions and engage consumers

    • Worked with brand and product managers, designers, copywriters, and account teams to keep everything on brand

  • Oct 2018 - Apr 2019 · 7 months

    Created visual content across digital and print platforms, including branding, web design, and video editing.

    What I did:

    • Designed marketing materials and social media content

    • Built user friendly web layouts optimized for engagement

    • Edited video content with effects and animations for various campaigns

  • Feb 2017 - May 2017 · 4 months

    Assisted with visual content creation and print file preparation, including color correction, layout formatting, and quality control using Adobe Creative Suite.

Education

Below you can see my obtained diplomas and certificates.

  • Webflow · Issued Oct 2024.

    Learned about using Webflow interface, elements, layout structure, CMS, interactions, and publishing. The course helped me understand how to design, build, and launch responsive websites without writing code.

    Skills gained: Web Design, Cascading Style Sheets (CSS), HTML, UI, User Experience (UX)

  • LottieFiles · Issued Sep 2024.

    Learned about:

    • Using Figma prototypes to convert frames into Lottie animations.

    • Creating complex animation using multi-variant components.

    • Creating seamless production-ready Lottie animations in Figma.

    Skills gained: Interaction Design, Animation, User Interface Prototyping, Prototyping, Illustration

  • Google/Coursera · Issued Sep 2022.

    I have completed seven courses, developed by Google, that include hands-on, practice-based assessments.

    I’ve learned about:

    • UX principles & design thinking – Understanding user needs and solving problems through design.

    • User research & personas – Conducting interviews, surveys, and usability tests.

    • Wireframing & prototyping – Using Figma and Adobe XD to create low- and high-fidelity designs.

    • Visual design & accessibility – Applying typography, color theory, and inclusive design principles.

    • Building a UX portfolio – Creating case studies and real-world projects to showcase my skills.

    Skills gained: Conducting Usability Studies, Figma, Adobe XD, Sketching And Ideating, User Experience Design (UXD), User Experience Research (UXR), Wireframing

  • SAE Institute Belgrade · Issued Apr 2022.

    I learned about:

    • UX processes and methodologies

    • Defining personas

    • User stories

    • Information architecture

    • Wireframing

    • Interaction design

    • Rapid prototyping

    • Guidelines for platforms

    • Design principles with color theory

    • Web typography

    • The most effective UX layouts

    • Google material design

    • Designing for Bootstrap grid

    • Rapid testing

    • Project management.

    Skills gained: UX Design, UI Design, Interaction Design, Visual Design, Product Design

  • Adobe · Issued Jul 2019.

    The Adobe Certified Expert (ACE) certification is the industry-recognized validation of one's proficiency in Adobe Illustrator CC. This certification requires in-depth knowledge of creating 2D illustrations, text treatments, and precise vector layouts, as well as an understanding of Adobe Photoshop, Adobe InDesign, and tablet input devices.

    Skills gained: Vector Graphics Design, Creative Cloud, Digital Illustration, Graphic Design, Logo Design, Text Manipulation, Vector Drawing

  • Google, Hubspot · Issued during 2019.

    Passed the following certificates in the field of digital marketing:

    Google Digital Garage:

    The Fundamentals of Digital Marketing

    Hubspot:

    Social Media Certification

    Content Marketing Certification

    Skills gained: Inbound Marketing, Social Media, Social Media Measurement, Content Strategy, Social Engagement, Social Media ROI

  • ITAcademy · Issued in 2018.

    In the Print & Graphic Design program, I learned everything about the design of printed promotional material, posters, billboards, business haberdashery, and packaging, as well as the design of textile applications, press preparation, corporate identity design, book and brochure layout, graphic equipment for books.

    I worked in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and Adobe Acrobat.

  • The Higher Education Technical School of Professional Studies, Novi Sad · Issued in 2017.

    Got my bachelor's degree and became a Graphic engineer and Designer.

    I acquired knowledge and skills from the process of preparation, production, and finishing of graphic products, with special reference to the use of new technologies. The study program developed creativity for a graphic approach to marketing messages of advertising content through elements of graphic design.

"You will either step forward into growth, or you will step backward into safety." Abraham Maslow

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"You will either step forward into growth, or you will step backward into safety." Abraham Maslow |

PORTFOLIO

A showcase of my work and design approach can be seen in this section.
Due to confidentiality agreements (NDA), I am unable to publicly share certain projects, but I can discuss my general approach, problem-solving methodology, and design philosophy.